BLOOD BANK
Case Study
Blood Bank, a partnership with the Red Cross that brings a new battle pass. The only catch is, you need to donate blood to access it. With Blood Bank, Warzone players will team up to end the national blood crisis.
Team:
Osvaldo Aguilar
Brandon Murillo
Cailey Mckenna
Michael Chimenti
Osvaldo Aguilar
Brandon Murillo
Cailey Mckenna
Michael Chimenti
Duration:
2 Months
2 Months
Role:
Art director, Designer, Motion
Art director, Designer, Motion
Problem
Warzone has lost its relevancy in the battle royale genre, so Call of Duty wants to get people talking about Warzone in the mainstream, sparking players and non-players to check out the game.
Insight
Gaming culture has rarely been viewed
in a positive light by the mainstream. Bloodshed, toxicity, and negative health effects are the only things that make the headlines.
Solution
Blood Bank, a partnership with the Red Cross that brings a new battle pass filled with unique rewards and a new game mode. The only catch is, you need to donate blood to access it. With Blood Bank, Warzone players will team up to
end the national blood crisis.
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