Brand Identity
Bold dynamic brand identity for NYC Parks GreenRoofs
Team:
Osvaldo Aguilar
Cailey Mckenna
Osvaldo Aguilar
Cailey Mckenna
Duration:
2 Weeks
2 Weeks
Role:
Art director, Designer, Motion
Art director, Designer, Motion
Background
Part of the NYC parks department, Green Roofs is a sustainible initiative driving the future of green spaces in urban areas. The program is fueled by equity, saftey and the future of sustainibility.
Challenge
Create a versitile & memorable image for Green Roofs to be used in conjuction with The Youth Sustainibility Corps program.
Findings
Green Roofs themselves are a complation of substrates that allow green spaces on buildings possible.
Strategy
Create a system that informs people what green roofs themselves are while communicating accessibility and inspiring young leaders.
Logobreakdown
The Program
NYC Parks created The Youth Sustainability Corps. to give NYC school students hands on training in green job skills. The programs mission is to inspire young people as the leaders of the future of sustainibilty.
Application
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