︎
Logo Breakdown
Primary Logo
Fringe Assembly logo set is composed of its logomark, positioned off the center, and a logotype trimmed with a custom typeface, Akzidenz-Gravity. The primary logo looks unique and refined with
its unique asymmetry, which represents the brand’s strong character, desire to stand out, and break the rules of the conventional fashion industry.
Logomark
The Fringe Assembly logomark is inspired by the blueprint of
the assembly hall designs. The juxtaposition between the formal concept of an assembly and a refined graphical style is a symbolic visual representation of putting youthful imagination at the center of the stage.
Alternative Logotype
Stacked logotype can be used when the separation of logomark and logotype can provide freedom for designers to incorporate secondary design elements without competing with the design
of the logomark.
Alternative Logotype
Stacked logotype can be used when the separation of logomark and logotype can provide freedom for designers to incorporate secondary design elements without competing with the design
of the logomark.
Clear space
Master Logo
Master Logo
The clear space requirement should be maintained in all instances of design executions in all media formats.
In the master logo, the clear space is defined as three times the stroke width.
In the master logo, the clear space is defined as three times the stroke width.
Clear space
Logomark
Logomark
Clear space or minimum space refers to the area around the
logo that must always remain free from other visual elements
such as copy, illustration, or other graphics to ensure that Fringe Assembly’s Wordmark is not obscured. This space also determines the minimum distance required between the mark and the edge
of the page or screen.
In the logomark, the clear space is defined by the diameter of the smaller circle.
Clear space
Alternative Logotype
Alternative Logotype
BACK TO PAGE ︎︎︎