ELEVANT TYPEFACE
Typeface design
Inspired by avant-garde the font presumes forward-thinking, artistry, unconventional design, and new form.
Team:
Osvaldo Aguilar
Osvaldo Aguilar
Duration:
1 Month
1 Month
Role:
Art Director, Designer, Motion
Art Director, Designer, Motion
![](https://freight.cargo.site/t/original/i/2798947d7ccc25c092a7657fe7e712755ab27e854f62fbee4d968c3b65b1384a/Alphabet.png)
Elevant
Inspired by avant-garde the font presumes forward-thinking, artistry, unconventional design, and new form.
![](https://freight.cargo.site/t/original/i/714cbd6c42d6c38b3a683eb3f8b353288b078cb426140b9341580ba3ee0913ad/Distored.png)
Distorted
At first glance, Elevant appears to be distorted by its very rigid sides and extreme proportions. Despite these features, the font keeps its elegant feel.
![](https://freight.cargo.site/t/original/i/e5b9fded9a43bdce4922d98fd4ca0442858c9b914d271604f7085c96bab265d4/Stiffen.png)
Stiffen
To achieve this look I began to modify the base fonts perfect round curves. I kept the silhouette but stiffen the curve giving it a joint-like appearance.
![](https://freight.cargo.site/t/original/i/e85597fbbef7f760155155db451bb9b3191e77a850f81e8745dbe14914fcbae3/BG.png)
New Form
Occainsanlly flipping the base fonts thin ends to look the other way to create a sense of artistry and new forms.
Application
![](https://freight.cargo.site/t/original/i/d4265a3c6709ec1c7bcef0707dcbff86e2ff8c012918f6c3eda83a6e5b405844/ETERNITY-0200-1-1.png)
![](https://freight.cargo.site/t/original/i/e3f5a4f1a779e25ffad98ba84efe4054dc4ad0501b12d996a1c318ae7d5e079e/Book-Open-2-copy.png)
![](https://freight.cargo.site/t/original/i/54c9295f856327d16c793703233c5cfd1fae433050affa756d841c73d80cfb0b/Book-Cover-copy.png)
![](https://freight.cargo.site/t/original/i/42096421d685297a0a093113109dc093141aff079ff0b8dfd134bafe74ef721f/Book-Open-copy.png)
Branding Application
![](https://freight.cargo.site/t/original/i/b68a2284cd7bdf93aa78633abb1fccb35cfb6e12ec8eae871fc6fadb84289ac3/billboard_11-1.png)
![](https://freight.cargo.site/t/original/i/137d734635e5210935d91f17b05d2d5e735422aa5c66f252d005b5be22f8ef19/booklet.png)
![](https://freight.cargo.site/t/original/i/2fb586685538139309c4d8c90d7782de37bb9cf2ac3db060b55b34c62215c2c2/posters.png)
![](https://freight.cargo.site/t/original/i/a9457802ec16287feb6e66b5215b0ab7095f96842134a2749a46006d183f982a/packaging.png)
![](https://freight.cargo.site/t/original/i/3a8d1f078c4f4bd41b8ea4c1ec77a35cf26b3b7ef132958094b35e4211687ce0/tag-2.png)
![](https://freight.cargo.site/t/original/i/f512541578c338b87a48153d7bbb65fba52adbcc4c2123cddb548977319a4e7f/tag.png)
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