ELEVANT TYPEFACE
Typeface design
Inspired by avant-garde the font presumes forward-thinking, artistry, unconventional design, and new form.
Team:
Osvaldo Aguilar
Osvaldo Aguilar
Duration:
1 Month
1 Month
Role:
Art Director, Designer, Motion
Art Director, Designer, Motion
Elevant
Inspired by avant-garde the font presumes forward-thinking, artistry, unconventional design, and new form.
Distorted
At first glance, Elevant appears to be distorted by its very rigid sides and extreme proportions. Despite these features, the font keeps its elegant feel.
Stiffen
To achieve this look I began to modify the base fonts perfect round curves. I kept the silhouette but stiffen the curve giving it a joint-like appearance.
New Form
Occainsanlly flipping the base fonts thin ends to look the other way to create a sense of artistry and new forms.
Application
Branding Application
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